Marketing Strategies :: essays research papers

Title:Â Â Â Â Â Guidelines in Increasing the Number of Sales (material in any Industry; generally Applicable in the Food Industry) Researcher:Â Â Â Â Â Â Â Â Â Â RuthLenlea B. Villela Professor:Â Â Â Â Â Â Â Â Â Â Dr. M. Pangilinan School:Â Â Â Â Â Â Â Â Â Â Technological University of the Philippines Year:â â â â â â â â â â â â â â â 1st Sem School Year 2004 Issue The most effective method to build the Sales in a Local Ice Cream Parlor Outline/Findings Issue ONE: NO SUNDAE DESCRIPTIONS The primary issue we saw was that he was just posting the names of his desserts, since there was no space for a portrayal of every parfait. While this wasn't an issue for his Basic Sundaes, all things considered, everybody recognizes what's in a Pineapple Sundae, or a Hot Fudge Sundae, it was a tremendous issue with his Specialty Sundaes. A considerable lot of his Specialty Sundaes had a ton of fun, 'inventive' names, similar to The Lala Palooza, The Zombie and The Razzana. Possibly Frank and his staff, and a couple of his long-lasting clients, realized what those parfaits were, however we were sure that the vast majority of his clients hadn't the faintest idea. Blunt had accepted that his clients realized what those parfaits contained, or in the event that they didn't, they would basically inquire. Individuals don't accepting what they don't comprehend. What's more, few will inquire. They will take the easy way out and simply purchase what they know about - Pineapple Sundaes, Hot Fudge Sundaes, and so forth. Issue TWO: NO PICTURES We've all heard that 'words usually can't do a picture justice.' Well, that maxim is particularly evident with regards to food. At the point when you show pictures of treats in cafés, you will sell much more pastries. A few eateries are considerably more insightful, and really show the sweets or bring them right to your table for you to see. The main concern - visuals sell! Blunt had never truly contemplated his menu framework. The plain white letters on the dark presentation sheets had been his framework since the day his business opened. He never considered adding pictures to his menu. End: Our involvement with advertising, and our insight into how individuals purchase, made it understood to us, that these two issues - darken parfait names without any depictions, and no photos of the desserts themselves - were making it about unthinkable for Frank's clients to arrange his more extravagant desserts. Having pinpointed the issues, the arrangement was moderately simple. We proposed that Frank take photos of every one of his Specialty Sundaes, and have them broadened. Straight to the point at that point had two huge signs made to be put at the two parts of the bargains counter, over his clerks to make it simple for his clients to see the Specialty Sundaes and what they contained.